This article gives you a high-level overview of the three main communication phases: pre-launch, post-launch, and ongoing. Each phase has its own focus, tactics, and goals. You’ll also find links to dedicated resources and templates to help you plan communications that work for your team. In the below webinar recording our Customer Success Managers go over the key steps to succeeding in Hoxhunt communications.
Strong internal communication is one of the most important ingredients in a successful Hoxhunt program—from rollout to long-term engagement. Why? Clear and timely messaging
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helps employees understand what’s expected,
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stay engaged with the training,
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and see the bigger picture: their role in protecting your organization from evolving cyber threats.
Done well, communication builds trust, encourages action, and supports long-term behavior change. It helps shift cybersecurity from a one-time task to an everyday habit and turns your people into your strongest line of defense.
1. Pre-launch: Introduce
Before the training begins, it's important to build awareness and set expectations. A clear introduction helps employees understand what Hoxhunt is, why it matters, and how it fits into their daily work.
Focus: Awareness and preparation
Key tasks for this phase:
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Communicate the what, why, when, who, and how
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Reassure employees that the training is safe, supportive, and useful
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Share key information through internal channels like email, Slack, intranet, or town halls
Learn more about Pre-launch Communications
Go to Pre-launch Communication Templates
2. Post-launch: Encourage
After launch, communication plays a key role in maintaining momentum. This is when employees start forming habits—reporting suspicious emails, engaging with micro-training, and learning by doing.
Focus: Engagement and habit-building
Key tasks for this phase:
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Send reminders and check-ins to encourage participation
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Share practical tips and reinforce psychological safety
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Use your Hoxhunt dashboards to track progress and adjust your messaging
Learn more about Post-launch Communications
Go to Post-launch Communication Templates
3. Ongoing: Reinforce and Reward
Once the program is up and running, ongoing communication helps keep it relevant and visible. This phase is your opportunity to integrate Hoxhunt into broader cybersecurity efforts and culture.
Focus: Culture-building and long-term engagement
Key tasks for this phase:
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Celebrate top performers and highlight success stories
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Share new features, threat trends, and lessons learned
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Align messages with internal awareness campaigns and other security efforts
Learn more about Ongoing Communications
Go to Ongoing Communication Templates
Summary and Practical Tips
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Communicate early and often. Each stage benefits from clear, confident messaging.
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Use multiple channels. Reach people where they already get information—whether it’s Slack, Teams, email, or intranet.
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Keep the tone supportive. Hoxhunt is about learning, not testing or blame.
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Celebrate success. Recognition helps reinforce good habits.
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Lean on the resources. We’ve created templates and visuals to make communication easier—adapt them freely.
Questions or Feedback?
If you need help tailoring your communication approach or have feedback on our resources, reach out to your Customer Success Manager or email us at onboarding-team@hoxhunt.com. We’re happy to support you.