Congratulations, you have now launched Hoxhunt! But what happens afterwards? In this article, we will discuss why the first 8 weeks after launch are an important period for your future success with Hoxhunt and human risk management. We'll also cover best practices and advice for this part of your journey.
Why are the first 8 weeks so important?
The first 8 weeks after launch are your time to ensure that your employees are joining the training (onboarding) and receiving the information they need to further develop their phishing awareness skills in identifying and reporting phishing emails.
If your service plan includes a Dedicated Customer Success Manager, they will support you throughout your journey through regular meetings, suggestions for communication campaigns, and activating users to improve your organization's risk levels.
If a Dedicated Customer Success Manager is not part of your service, you can follow some of the best practices outlined below to ensure that your employees are actively onboarding to the training.
Use your first 8 weeks to monitor key metrics and build engagement
Once you have distributed the button and launched the training to your team, it is time to monitor the onboarding rate, perform user activations, and to communicate fundamental awareness topics to your employees.
Hoxhunt has mapped out a suggested communications timeline that you can use as a template as you plan your communications (see image below).
We recommend that in the first two weeks, you share both general awareness communication and targeted communication to users who haven't yet started training.
After this, you can do one more round of activations during week 4. During weeks 7-8 you can choose the type of content you feel best fits the needs of your employees.
You can also build out your own timeline for how you would like to communicate with your employees, or you can find a suggested timeline for both the general awareness topics and the targeted employee activations. Next, we'll discuss User Activations and General Awareness Communication in more detail.
Are you looking for communication materials? See our growing selection here: Post launch - First 8 Weeks - Communication materials and templates.
What are User Activations?
Not all users will immediately onboard and start their training when you launch Hoxhunt. This is completely normal, and there are many reasons for it, such as:
- They missed all the pre-launch communication and do not know how to start their training
- They missed the launch email and do not know how to start the training
- They were busy when the launch happened, and forgot to follow up later
After launch user activations give us a chance to re-engage with the employees that did not yet take the opportunity to start the training. There are three steps to user activations:
1. Identify employees who have not yet started the training
Navigate to the Hoxhunt Insights Portal and Data Inspector Report at https://insights.hoxhunt.com/datainspector
Adjust the filters as outlined here for a Reactivation Report. You can download the results as a CSV and then send out targeted communication to the employees before the activation.
2. Schedule the activation for a specific date with Hoxhunt Support
You can schedule re-activations by directly contacting the Hoxhunt Support Team at support@hoxhunt.com. Please make sure to schedule the activation at least 3 business days ahead with the following specifications:
- Subject line: Re-activation of COMPANY NAME - DD.MM.YYYY
- Request type: Re-activation
- Target audience: All not started users vs all not started users of specific country, department or site (read more about adding user dimension to the training here.)
- Date and time of the activation
- Start type: Invitation vs automatic start
- You can read more about the starting methods here Admin Portal: Starting Methods
3. Send targeted communication to the employees ahead of the activation
Send a targeted communication email to the employees based on the report from Data Inspector a day before the activation. Find a few Hoxhunt email templates for inspiration for your targeted communication in our post-launch communications materials in Sharepoint.
Hoxhunt recommends that you keep monitoring the onboarding rate throughout the first 8 weeks to be able to activate your not-onboarded users in the best manner to reach both a high onboarding and a high activity rate.
General cybersecurity awareness communication
In addition to targeted communication, we highly recommend including continuous and general cybersecurity awareness communication in your first 8 weeks after launching Hoxhunt. This type of communication typically includes topics such as:
- How to identify phishing emails
- Why should employees report phishing emails
- How the Hoxhunt training works
- How the Hoxhunt training progresses
Communicating in an approachable and easy-to-understand way about your employees' role in managing human risk at your organization will help you build engagement and motivation to participate in the training program. After all, these are skills they can also apply in their everyday lives!
Hoxhunt Communication Materials
Hoxhunt offers a growing library of communication templates and other resources that cover these topics and more and are available for you to use. There are several different types of content formats, from onepagers to message templates for email and Teams or Slack.
Read more about our available resources here.
It’s worth noting the success of rolling out Hoxhunt will largely depend on the success of your communication campaign. It is therefore a worthwhile to invest some resources in making sure you get the word out to your employees about Hoxhunt and reporting suspicious emails.
Questions or feedback?
If you have any feedback or questions about our post-launch communication templates and visual elements, please reach out to your Customer Success Manager or support@hoxhunt.com.